The Local Lead Blueprint
For owner-operated local service businesses: cleaning, HVAC, plumbing, roofing, fencing, landscaping, auto, pet, beauty and the like. We set up and run the ads, the landing page and your lead follow-up. You answer the phone.
Who it's for
One location, a service area, and jobs worth taking. If that's you, the numbers can work. If not, we'll say so on the first call.
What's included each month
One business, one offer, one service area. Kept small on purpose so it gets done well.
| Item | Month 1 (launch) | Every month after |
|---|---|---|
| Campaign | 1 lead campaign on Facebook and Instagram, for one offer in one service area | The same campaign, adjusted from what the numbers show |
| New ads | 6 ads: 3 angles, each as a still image and a short video or carousel | 4 new ads to replace the weakest ones |
| Ad copy | Text and headline for every ad, matched to your landing page | Same |
| Landing page | 1 page with your brand and a lead form (or a Meta instant form if you prefer) | Up to 2 copy changes a month |
| Tracking | Meta pixel on your own account, lead event set up, test lead checked | Kept working |
| Lead follow-up | Instant lead alerts to your phone and email, call and text scripts filled in for your business, a lead tracker, a 7-day follow-up schedule | Script changes when the reports show a problem |
| Reports | Written reports in weeks 1, 2 and 4 (the 5 lines above) | 1 written report a week, plus a monthly summary |
| Calls | 45-minute kickoff, 30-minute month-1 review | One 30-minute review a month |
| Support | Text or email, answered within 1 business day | Same |
How it works
The 7-day clock starts when we have your intake form and your Meta access. New launches start on Mondays.
Day 0
You fill in a 20 to 30 minute intake form (your services, area, best customers, what to never say). Then you give us partner access in your Meta business settings. We send the exact clicks. We never ask for your password or card.
Days 1 to 3
We build your landing page and set up the pixel on your own account. Your follow-up scripts and lead tracker get filled in with your details, and lead alerts go to your phone and email.
Days 2 to 4
Six ads across three angles, using your photos and videos where you have them. The campaign is built paused.
Days 4 to 6
You see every ad and the page before anything runs. Nothing goes live without your written OK, ideally within 48 hours.
By day 7
The ads go on. We check that a test lead reaches you.
After launch: written reports in weeks 1, 2 and 4, then weekly. You tell us which leads became jobs, and that decides what we change next.
Who does the work
Blueprint Hub is small, and we use AI assistants to do a lot of the drafting. We think you should know that up front.
Guarantee
We can't promise sales. We can promise the parts that are ours to deliver.
"Your ads go live within 7 days of us receiving your access and intake. If they don't, your first month is free."
No conditions.
"If your campaign doesn't produce at least 10 leads in its first 30 days, we manage month 2 free."
As long as you:
Month-to-month. Cancel any time before your next billing date.
You keep everything: your ad account, pixel data, audiences, page and history. Our templates and creative source files stay ours.
The most these guarantees can ever be worth is one month's fee ($499). They are credits on our fee, never a refund of the ad spend you paid to Meta.
Price
Management fee
$499a month
Plus your ad spend, which you pay straight to Meta.
Founding clients: 3 seats. The first 3 clients keep $499 a month locked for 12 months. That limit is real: one person delivers this, and the rate goes up after those seats fill.
See if you qualifyAn example, not a promise:
$600 ad spend + $499 fee = $1,099 a month
$1,099 / $400 profit per job = about 2.75 jobs
So in this example, about 3 booked jobs a month covers the whole cost. We'll work it out with your real numbers on the first call.
Get started
Two minutes. Someone from Blueprint Hub (a person or our AI assistant) gets back to you within one business day. No obligation.
FAQ
Yes. Ad spend goes from your card straight to Meta, on your own ad account. We never handle it. We recommend $20 to $30 a day; $15 a day is the minimum we'll work with.
No, never. You give our business account partner access to your ad account, page and pixel from your Meta business settings. We send step-by-step clicks. If anyone asks for your password, card number or a login code, it isn't us.
You do. The ad account, pixel data, audiences, page and history stay yours if you leave. If something you use is owned by someone else, we help you move it to your own account before launch.
No long contract. It's month-to-month, and you can cancel any time before your next billing date. You'll get a one-page agreement that spells out the scope and the guarantee before you pay.
No, and be careful of anyone who does. We guarantee a launch within 7 days and, if you do your part, at least 10 leads in the first 30 days, or a free month as described above. Turning leads into jobs depends on how fast you call back, which is why the follow-up setup is part of the service.
AI assistants draft much of the work: ad copy, page text, scripts and reports, and sometimes the first reply to your message. A person checks all of it, makes the decisions and is on your calls. Nothing runs on your account without your OK.
No. Leads go straight to you with an instant alert, and you or your team call them back. We give you the scripts and a simple schedule so fewer leads slip away.
Yes, if you own your ad account. If your ad account sits in the old agency's business account, it has to be moved back to yours or a new one created. We'll check this with you first. A free audit is a good place to start.
Remotely, by phone, email and screen share, with US-based local businesses. Your ads target only the service area you choose.